National Institute of Planning Management(NIPM)) - Digital Marketing Training

When it comes to advertising your business online, Google Ads is a powerful tool that can help you generate more calls and conversions, says a digital marketing agency in kolkata. However, optimizing your campaigns to achieve maximum results within your specified budget requires a strategic approach. Here  we will provide business owners with valuable tips to generate more calls and conversions while effectively managing their Google Ads budget. 

Working with a Digital marketing agency monitor and Optimize campaigns for conversion

Consider working with a Best digital marketing agency in kolkata that specializes in Google Ads. Their expertise and experience can help you maximize the impact of your campaigns while staying within your budget. Who can provide valuable insights, implement effective strategies, and continuously monitor and optimize your campaigns to drive more conversions.

To generate more calls and conversions, clearly define your conversion goals. Determine the specific actions you want users to take, whether it’s making a purchase, requesting a quote, or contacting your business. This clarity will guide your campaign setup and allow you to track and measure success accurately.

PPC Expert Target right customer by Keyword Research

Thorough keyword research is crucial for targeting the right audience and maximizing your ad’s visibility. Identify relevant keywords that align with your business offerings and audience intent. Include a mix of broad, phrase, and exact match keywords to reach a wider range of potential customers.

Keyword research is a crucial step in optimizing your Google Ads campaigns. Here are some tips to conduct effective keyword research:

  1. Use Keyword Research Tools ( Google Keyword Planner )
  2. Focus on Long-Tail Keywords 

For example, instead of targeting “digital marketing agency,” consider targeting “best digital marketing agency in Kolkata.”

  1. Use Negative Keywords

For example, if you’re a digital marketing agency, you might want to exclude terms like “free” or “jobs” to avoid irrelevant clicks.

Organize Keywords into Relevant Ad Groups : Group your keywords into ad groups based on their relevance to specific products, services, or themes. This allows you to create more targeted ad copy and landing pages, improving the overall relevance and quality of your campaigns.

Compelling Ad Copy

Crafting compelling ad copy is essential for capturing the attention of your target audience and motivating them to take action.Create compelling ad copy that grabs attention and encourages users to take action. Highlight the unique selling points of your business, such as competitive pricing, exceptional service, or exclusive offers. Use strong calls-to-action (CTAs) that clearly communicate what users should do next, such as “Call Now” or “Get a Free Quote.”Here are some tips to create ad copy that stands out and drives more conversions:

  • Understand Your Audience
  • Unique Selling Proposition (USP)
  • Clear and Compelling Headline
  • Benefit-Oriented Language
  • Call-to-Action (CTA)
  • Use Ad Extensions
  • A/B Testing
  • Consistency with Landing Page
  • Monitor and Optimize

Utilize Ad Extensions

Leverage ad extensions to enhance your ad’s visibility and provide additional information to potential customers. Use call extensions to make it easy for users to call your business directly from the ad. Location extensions can bring more traffic by displaying your business address. Sitelink extensions allow you to showcase specific pages on your website, increasing the chances of conversions.

Implement Conversion Tracking

Set up conversion tracking in Google Ads to measure the success of your campaigns. Track not only online conversions, such as form submissions, but also phone call conversions. This data will provide insights into the performance of your ads, allowing you to make data-driven optimizations and allocate your budget effectively.

Optimize Landing Pages

Create dedicated landing pages that align with your ad copy and provide a seamless user experience. Ensure that your landing pages are mobile-friendly, load quickly, and have a clear and prominent CTA. Test different variations of your landing pages to identify which layouts, designs, and messaging generate the highest conversion rates.

Continuously Monitor and Optimize

Regularly monitor the performance of your campaigns and make data-driven optimizations. Analyze key metrics such as click-through rates (CTR), conversion rates, and cost per conversion. Adjust your bidding strategy, ad targeting, and budget allocation based on performance insights to maximize your return on investment.


By utilizing above tips and implementing effective strategies, you can get more calls and conversions within your specified budget using Google Ads. Partnering with a PPC agency in Kolkata, defining clear conversion goals, conducting comprehensive keyword research, crafting compelling ad copy, utilizing ad extensions, implementing conversion tracking, optimizing landing pages, and continuously monitoring and optimizing your campaigns will set you on the path to success. Stay focused, be adaptable, and leverage the power of Google Ads to promote and grow your business online.