National Institute of Planning Management(NIPM)) - Digital Marketing Training

SEO Course in Kolkata for Beginner

Best SEO  training Kolkata at lowset fees.Learn SEO from NIPM and  Become an SEO Specialist.

Best SEO Certification Courses in Kolkata

SEO Courses in kolkata,In,Top SEO training by NIPM

Explore the Best SEO Certification Courses in Kolkata – Enroll in Search Engine Optimization (SEO) Programs designed for aspiring fresher enthusiasts. NIPM offers a comprehensive curriculum covering both Basic and Advanced SEO courses.

If you’re seeking career opportunities in the rapidly growing digital marketing industry as an SEO Expert, Specialist, or Analyst, our courses are designed to pave the way. These programs are your ticket to thriving in India’s booming digital marketing industry.

Immerse yourself in understanding and mastering the details, complexities, and nuances of both on-page SEO and off-page SEO techniques through our Advanced SEO Training. NIPM, a leading institute in Kolkata, provides expert guidance in this field. Enroll now to secure your spot for the year 2023; admissions are open.

Advanced SEO Course Structure

SEO Course Topic

  • Introduction to SEO
  • On-Page Optimization
  • Off-Page Optimization
  • Technical SEO
  • Local SEO
  • SEO Tools
  • Content Marketing for SEO
  • SEO for E-commerce
  • Advanced SEO Techniques
  • SEO Case Studies
  • Final Project and Review


This is a summary of the syllabus, and we will provide more in-depth content once you enroll in our SEO course

SEO Course Sub - Topic

  • Importance of SEO & History of SEO
    Keyword research,Title tags and meta descriptions,Heading tags & URL structure
  • Image optimization,Internal linking,Content optimization and User experience optimization
  • Link building fundamentals,Types of backlinks,Guest posting and Social media for SEO
  • Site speed optimization,Mobile optimization,Schema markup and XML sitemaps
  • Google My Business optimization,Local citation building and Local keyword research
  • Google Analytics,Google Search Console,SEMrush/Moz and Ahrefs
  • Content strategy development,Blogging best practices and Content promotion strategies
  • Product page optimization,Category page optimization and E-commerce SEO tools and techniques
  • Voice search optimization,Video SEO and SEO for featured snippets
  • Analyzing successful SEO campaigns,Identifying SEO pitfalls and Real-world application of SEO strategies
  • Students work on an SEO project,Presentations and Course review and Q&A

SEO Course Practical

  • Learn how to conduct effective keyword research.
  • Implement on-page optimization techniques.
  • Understand and practice off-page optimization strategies.
  • Implement technical SEO best practices.
  • Implement local SEO strategies for businesses.
  • Content Creation and Optimization
  • Familiarize with popular SEO tools and their usage.
  • Case Studies and Analysis
  • Apply learned SEO skills to a practical project.
  • Final Review and Q&A

As per NIPM,Each practical session would be involve hands-on activities, assignments, and discussions to reinforce learning and ensure students can apply the concepts in real-world scenario.

SEO Training From NIPM

Learn from the best SEO training institute in Kolkata. Benefit from our highly experienced faculty and train under industry experts. Enroll in our Basic & Advanced SEO courses today, featuring 100% quality material updated for 2024.

SEO Course fees

  • INR.32,000 + Taxes

SEO Course Vs Advanced SEO Course

SEO Courses

Curriculum Focus:

Introduction to SEO principles and concepts.
Basic keyword research techniques.
On-page optimization fundamentals.
Off-page optimization basics.
Basic understanding of technical SEO.
Entry-level understanding of SEO tools and analytics.

Learning Objectives:

Understanding the importance of SEO in digital marketing.
Familiarity with basic SEO terminology and concepts.
Ability to conduct basic keyword research.
Knowledge of on-page optimization best practices.
Introduction to link building strategies.
Basic proficiency in using SEO tools like Google Analytics and Google Search Console.

Advanced SEO Course

Curriculum Focus:

Advanced keyword research techniques and analysis.
In-depth understanding of technical SEO concepts.
Advanced on-page optimization strategies.
Sophisticated off-page optimization techniques.
Mastery of SEO tools and analytics platforms.
Specialized topics such as local SEO, mobile SEO, and e-commerce SEO.
Advanced content marketing strategies for SEO.
Exploration of emerging trends and technologies in SEO.

Learning Objectives:

Mastery of advanced SEO techniques and methodologies.
Ability to perform comprehensive keyword research and analysis.
Proficiency in technical SEO, including website architecture and schema markup.
Advanced understanding of on-page and off-page optimization strategies.
Expertise in leveraging SEO tools and analytics for data-driven decision-making.
Capability to develop and execute advanced SEO campaigns.
Preparedness to address complex SEO challenges and adapt to evolving industry trends.

Best SEO Training Institute in Kolkata

Make a career in digital marketing with NIPM‘s SEO certification courses in Kolkata. Our training covers everything from on-page and off-page SEO techniques to advanced strategies like mobile SEO and data analysis through tools like Search Console. By enrolling in our courses, you’ll gain the skills needed to gear up your career in the booming digital marketing industry.

Learn how to optimize websites, conduct keyword research, master content development, and understand the intricacies of technical SEO.

Join us today and Become an SEO specialist, with job opportunities both within our in-house digital marketing agency and other firms across India. Whether you’re a high school graduate or hold a degree in any discipline, our courses are designed to accommodate your needs, available both online and offline.

Don’t miss out on the chance to kickstart your digital marketing career with NIPM.

SEO Training Outcome

Embark on a journey to become an SEO Specialist through our Best SEO training in Kolkata at the lowest fees. NIPM offers comprehensive SEO certification courses designed to equip aspiring fresher enthusiasts with the skills needed to thrive in the digital marketing industry.

Upon completion of our SEO programs, you will:


  1. Master both basic and advanced SEO techniques, including on-page optimization, off-page optimization, technical SEO, local SEO, and more.
  2. Develop proficiency in utilizing essential SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush/Moz, and Ahrefs.
  3. Gain practical experience in implementing SEO strategies through hands-on projects and case studies.
  4. Understand the nuances of content marketing for SEO, including content optimization, content creation, and promotion strategies.
  5. Analyze successful SEO campaigns, identify pitfalls, and apply real-world SEO strategies to drive organic traffic and improve search engine rankings.
  6. Receive expert guidance from industry professionals and experienced faculty members to stay updated with the latest SEO trends and techniques.

Salary Expectations and Job Description

Upon completing our SEO certification courses, you can pursue various job roles in the digital marketing industry, including:


  1. SEO Specialist: Utilize your expertise in optimizing websites to improve search engine rankings and drive organic traffic. Expected salary: INR 20,000 to 30,000 per month.
  2. SEO Analyst: Analyze website performance, conduct keyword research, and implement SEO strategies to enhance online visibility. Expected salary: INR 15,000 to 25,000 per month.
  3. SEO Consultant: Provide strategic guidance and recommendations to businesses for improving their SEO efforts and online presence. Expected salary: INR 25,000 to 40,000 per month.
  4. Digital Marketing Executive: Coordinate SEO efforts with other digital marketing channels to create integrated marketing campaigns. Expected salary: INR 18,000 to 28,000 per month.

On-Page SEO Training Session

On page seo course kolkata

Introduction to On-Page SEO involves understanding its definition and recognizing its crucial role in enhancing website visibility and ranking. This encompasses mastering key elements such as Title Tags, Meta Descriptions, Heading Tags, URL Structure, Optimized Content, Image Optimization, Internal Linking, and Schema Markup. Participants will learn about the importance and impact of each element on search engine ranking, along with best practices for optimization. The session also covers On-Page SEO best practices, including a recap of key elements, tips for creating a comprehensive strategy, and tools for analysis and optimization. Real-world case studies and examples demonstrate effective On-Page SEO strategies, with an analysis of successful tactics and their impact on search visibility. The interactive Q&A session provides an opportunity for participants to seek clarification and deepen their understanding of On-Page SEO concepts.