Best Search Engine Marketing Courses in Kolkata,India

Best SEM Certification Programs :- Search Engine Marketing ( SEM) Courses in Kolkata for Fresher.Learn SEM course from NIPM.

SEM Course Structure & Syllabus :-

Google Ad Work MechanismConversation Optimizer & Linking to GA/G.Tag
Account Creation & Billing SystemGoogle Ad Network ( Search & Display)
Campaign Building Goal – Sales/Lead/Website Traffic/Brand AwarenessGoogle Ad Format – Responsive,Dynamic,Call Ad & App Ad
Landing Page,AD Copy Creation,Keywords & Google Ad PolicyUnderstanding Search Keyword,Search term & Negative Keyword
Quality Score,Ad Position,Call To action writingDisplay Advertising – Text,Image & Video Ad creation
Manual Biding Vs Smart Biding & Various Marketing funnelUnderstanding Topic,Management Placement & Exclusion
Location,Demographic,Income level targetingSmart Biding – ROAS,Conversion,Maximize Conversion,CPA & Max.Click
Ad Extension creation & Lead form integrationManual CPC & ECPC and Automatic Bidding
Ad scheduled & device biding strategyRe marketing,Audience targeting,Conversation tracking & reports