National Institute of Planning Management(NIPM)) - Digital Marketing Training

Best Search Engine Marketing Courses in Kolkata,India

Best SEM Certification Programs :- Search Engine Marketing ( SEM) Courses in Kolkata for Fresher.Learn SEM course from NIPM.

SEM Overview:

Search engine marketing (SEM) is online Paid Marketing/Advertising to promote advertisers Product or services online and to generate lead for that product & Services in search engine results pages (SERPs). Pay-per-click advertising required a Quality Landing Page that enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.SEM includes both paid search results ( Google Adwords or Bing Ads ) and organic search results (SEO).SEM uses paid advertising with AdWord/Google AD or Bing Ads, pay per click it beneficial for local consume to contact a company directly with one click. To Generate Lead & ROI For company needs PPC Campaign Specialists or Pay Per Click Expert in this Fields.

SEM Course Structure & Syllabus :-

Google Ad Work MechanismConversation Optimizer & Linking to GA/G.Tag
Account Creation & Billing SystemGoogle Ad Network ( Search & Display)
Campaign Building Goal – Sales/Lead/Website Traffic/Brand AwarenessGoogle Ad Format – Responsive,Dynamic,Call Ad & App Ad
Landing Page,AD Copy Creation,Keywords & Google Ad PolicyUnderstanding Search Keyword,Search term & Negative Keyword
Quality Score,Ad Position,Call To action writingDisplay Advertising – Text,Image & Video Ad creation
Manual Biding Vs Smart Biding & Various Marketing funnelUnderstanding Topic,Management Placement & Exclusion
Location,Demographic,Income level targetingSmart Biding – ROAS,Conversion,Maximize Conversion,CPA & Max.Click
Ad Extension creation & Lead form integrationManual CPC & ECPC and Automatic Bidding
Ad scheduled & device biding strategyRe marketing,Audience targeting,Conversation tracking & reports

Search Engine Marketing(SEM) Course Fees:

SL No.Course Duration Fees
1)3 Months Course With Live Projects Rs.15000/-
2)6 Months Course with live Project + InternshipRs. 65,000

Course outcome:

Upon completion of this course, you will have the expertise to excel as a Google Ads Expert, enabling you to pursue opportunities as a PPC freelancer or establish your own PPC agency in kolkata.

Salary Projection for PPC Experts:

Certified Google Ads Experts can expect to earn a starting monthly salary ranging from Rs. 15,000 to Rs. 25,000, with actual earnings varying based on individual experience and proficiency.

For those interested in enrolling in a Search Engine Marketing course in Kolkata, please contact NIPM Kolkata for further information.