Best SEM Certification Programs :- Search Engine Marketing ( SEM) Courses in Kolkata for Fresher.Learn SEM course from NIPM.
SEM Overview:
Search engine marketing (SEM) is online Paid Marketing/Advertising to promote advertisers Product or services online and to generate lead for that product & Services in search engine results pages (SERPs). Pay-per-click advertising required a Quality Landing Page that enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.SEM includes both paid search results ( Google Adwords or Bing Ads ) and organic search results (SEO).SEM uses paid advertising with AdWord/Google AD or Bing Ads, pay per click it beneficial for local consume to contact a company directly with one click. To Generate Lead & ROI For company needs PPC Campaign Specialists or Pay Per Click Expert in this Fields.
SEM Course Structure & Syllabus :-
| Google Ad Work Mechanism | Conversation Optimizer & Linking to GA/G.Tag |
| Account Creation & Billing System | Google Ad Network ( Search & Display) |
| Campaign Building Goal – Sales/Lead/Website Traffic/Brand Awareness | Google Ad Format – Responsive,Dynamic,Call Ad & App Ad |
| Landing Page,AD Copy Creation,Keywords & Google Ad Policy | Understanding Search Keyword,Search term & Negative Keyword |
| Quality Score,Ad Position,Call To action writing | Display Advertising – Text,Image & Video Ad creation |
| Manual Biding Vs Smart Biding & Various Marketing funnel | Understanding Topic,Management Placement & Exclusion |
| Location,Demographic,Income level targeting | Smart Biding – ROAS,Conversion,Maximize Conversion,CPA & Max.Click |
| Ad Extension creation & Lead form integration | Manual CPC & ECPC and Automatic Bidding |
| Ad scheduled & device biding strategy | Re marketing,Audience targeting,Conversation tracking & reports |
Search Engine Marketing(SEM) Course Fees:
| SL No. | Course Duration | Fees |
| 1) | 3 Months Course With Live Projects | Rs.15000/- |
| 2) | 6 Months Course with live Project + Internship | Rs. 65,000 |
Course outcome:
Upon completion of this course, you will have the expertise to excel as a Google Ads Expert, enabling you to pursue opportunities as a PPC freelancer or establish your own PPC agency in kolkata.
Salary Projection for PPC Experts:
Certified Google Ads Experts can expect to earn a starting monthly salary ranging from Rs. 15,000 to Rs. 25,000, with actual earnings varying based on individual experience and proficiency.
For those interested in enrolling in a Search Engine Marketing course in Kolkata, please contact NIPM Kolkata for further information.