Best SEM Certification Programs :- Search Engine Marketing ( SEM) Courses in Kolkata for Fresher.Learn SEM course from NIPM.
Search engine marketing (SEM) is online Paid Marketing/Advertising to promote advertisers Product or services online and to generate lead for that product & Services in search engine results pages (SERPs). Pay-per-click advertising required a Quality Landing Page that enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.SEM includes both paid search results ( Google Adwords or Bing Ads ) and organic search results (SEO).SEM uses paid advertising with AdWord/Google AD or Bing Ads, pay per click it beneficial for local consume to contact a company directly with one click. To Generate Lead & ROI For company needs PPC Campaign Specialists or Pay Per Click Expert in this Fields.
SEM Course Structure & Syllabus :-
|Google Ad Work Mechanism||Conversation Optimizer & Linking to GA/G.Tag|
|Account Creation & Billing System||Google Ad Network ( Search & Display)|
|Campaign Building Goal – Sales/Lead/Website Traffic/Brand Awareness||Google Ad Format – Responsive,Dynamic,Call Ad & App Ad|
|Landing Page,AD Copy Creation,Keywords & Google Ad Policy||Understanding Search Keyword,Search term & Negative Keyword|
|Quality Score,Ad Position,Call To action writing||Display Advertising – Text,Image & Video Ad creation|
|Manual Biding Vs Smart Biding & Various Marketing funnel||Understanding Topic,Management Placement & Exclusion|
|Location,Demographic,Income level targeting||Smart Biding – ROAS,Conversion,Maximize Conversion,CPA & Max.Click|
|Ad Extension creation & Lead form integration||Manual CPC & ECPC and Automatic Bidding|
|Ad scheduled & device biding strategy||Re marketing,Audience targeting,Conversation tracking & reports|
Search Engine Marketing(SEM) Course Fees:
|SL No.||Course Duration||Fees|
|1)||3 Months Course With Live Projects||Rs.15000/-|
|2)||6 Months Course with live Project + Internship||Rs. 65,000|